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Voice Overs - Natural Or Announcer - Which One Is More Effective?

Have you noticed how advertisements have changed over the years?

Even ten years ago, voiceovers in commercials were loud and energetic. The goal was to get your attention quickly and get you excited about the product. Often, the screaming announcer threw around phrases like “act now” and “limited time offer” to create a sense of urgency in the listener. Not anymore. The days of the “carnival barker” voiceovers are nearly over. Advertisers are switching to calmer, more casual voices to get their messages across. It could even be said that these new voices are dull, sucking the life out of the commercial. So, what happened? Why are advertisers abandoning the enthusiastic, authority-figure presenter?

Theory One: Millennials.

Anyone who works in marketing will tell you that selling to the Millennial generation is much different than selling to their predecessors. Millennials grew up in a world of internet and smart phones, so they are less likely to accept advertising claims at face value. They google everything. If you make an outrageous marketing statement, they’re going to call you on it. Still, millennials don’t mind being sold to; they just want you to be honest about it. They want someone to explain why a product or service is the best choice. Bottom line: they respond better to a voiceover that sounds more like a friend rather than an authority figure.

Theory Two: People are just tired of being told what to do.

Like fashion trends, public tastes go through phases. It is entirely possible that we have just reached a phase where we are tired of commercials always telling us what to do. Like the millennials, we are willing to buy new products, but we want to understand why we should make the purchase. Consumers today have more choices than ever before. Think about it, how many of us do an internet search before we make a purchase? We compare retailers, prices, product reviews and similar items before we decide. Advertisers understand how much competition there is in the marketplace and have had to change their approaches.

Theory Three: In a world of noise, quiet is powerful.

Have you ever noticed that the television’s volume seems to go up when commercials air? After a while, you get so used to the noise that you tune it all out. You barely distinguish one selling message from another. In the midst of all this racket, a softly spoken word is more memorable. A calm, quiet voice is more noticeable and can even feel more trustworthy than a shouting voice. We may be more likely to pay attention to something different.

Theory Four: A harsh truth?

“I want to do voiceovers. How do I get started?” This use to have an answer of, “Study, take lessons, act, practice.” Not anymore. Now the answer is as easy as signing up on a pay-to-play site and getting auditions. But this has some serious repercussions. The untrained are flooding the VO market like gangbusters. Beyond watering down the business, the need for acting chops has fiercely diminished. Get a mic, set up in corner of your house, pay hordes of money for auditions and go! You are officially a Voiceover Artist. Those of us in the business for decades cringe. So, hate to say it, but has the lack of talent dumbed down the read?

Is this trend intentional or not? Advertisers have always had a bottom line. If they save money on the talent, they’ll be heroes to their clients. But, in their attempts to save, are they trading in trained talent for the untrained, causing a huge sound shift from energetic to bland and common?

Whatever the cause, it seems clear that this voiceover trend isn’t going away anytime soon. Advertisers continue to opt for the monotone voiceover instead of the previously favored dynamic host. They are choosing more “real”, friendly-sounding voices rather than over-the-top performers. So, what do you think? Is this voiceover trend more effective? Let us know in the comments!

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Top Voice Over Talent for Voiceovers and Voice Actors, Grant George and Jessica Gee-George, are The Voiceover Dynamic Duo, delivering VO for Commercials, Animation, Narration, Video Games, Promos and more.

If you’re looking for voice-over talent for your audio productions... you have come to the right place. We are professional voice over actors and have been in the voice talent business for over 40 years. Our Broadcast Quality studio with Source Connect is equipped with the best audio and microphones that deliver the best voice overs for your audio projects. 


If you’re looking for voice-over talent rates, it all depends on the length of the voiceover script, the market, all this plays a part of the final cost... and of course we always try to work within your budget.


We are seasoned voice actors who offers voice overs for Radio, TV E-Learning, Web, Corporate, Narrations, Audio Books and Film. From movie trailer voice overs, radio imaging, documentary narrator to commercial voice-overs. We work with top voice over talent agencies and have thousands of voice over jobs under our belts...We've done it all!


We provide your finished voice over in .mp3, .wav or .aiff and can be delivered by email, FTP or a direct downloadable link to your file. 


Live and Directed voice actor sessions are available through preferred Source Connect or an ISDN bridge connection. Phone patch is also available. Files can be recorded in either .mp3, .wav or .aiff and delivered by email, FTP or a direct download link.


As a professional Voice-Over Talent we understand the concerns one might have when looking for and hiring voice over talent. Before we launch into work, we fully discuss your needs and then we deliver high-quality voice overs. So, if you’re ready to get your voice production on track with a professional voice over talent, contact us today... we'd love to help:)

Professional voice over talent Grant George and Jessica Gee-George.



Commercial Voice Overs

If you’re looking for Commercial Voice Over Actors for your audio production... you have come to the right place. We are professional voice actors and have been in the voiceover business since we were kids. We have state of the art Source Connect Broacast audio studio that can deliver the best commercial voice overs with clean clear audio for your production. 


Advertising Agencies usually seek out a distinctive voice actor for branding their client’s products and retaining voice talent for long term exclusive contracts. When looking for commercial voice overs, remember selecting the perfect voice for your commercial production is one of the most important decisions to make.


What type of voice overs do you need for your project? We as Voice over actors, can deliver many different types of reads. Like natural, conversational, powerful, accented or Voice Of God styles. You need to get the voice over results you deserve. You need to make the best informed choice by listening to our commercial voiceover demos, as we can deliver a wide variety of styles for commercial voice overs.


We are long-time professional Voice Actors. This is all we do for a living. We don't have a second job. We make a living doing only voice overs, therefore we make sure our clients will be returning to us over and over again. We provide the Voice Over Marketplace with commercial voice overs for radio, television, directors, producers, casting agents, advertising agencies, film production houses, voiceover production houses, ad agencies, voice talent agencies, documentary narration, cartoon voice overs, radio imaging, voice over agents, independent film studios and all types of media.


Your finished commercial voice overs can be in .mp3, .wav or .aiff with either email FTP or a direct downloadable link to your file. 


Live and Directed voice actor sessions are available through preferred Source Connect or an ISDN bridge connection. Phone patch is also available  Files can be recorded in either .mp3, .wav or .aiff and delivered by email, FTP or a direct download link.


Voice over auditions? Would you like to hear our voices on your project? If our voice over samples on our site are not enough, we are happy to send over a voice over audition for your project. So if you’re ready to hire professional voice over actors... then Contact us today.

Offering Professional Voice Over from Grant George and Jessica Gee-George.

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Top Voice Over Talent Grant George and Jessica Gee-George are full-time experienced professional Voice Actors with thousands of credits spanning several decades. Known as America’s Favorite Voice Over Husband and Wife Team from their Partner Read Spots which showcase their Genuine Chemistry, this Voiceover Dynamic Duo has been heard World-Wide in Commercial Voice Overs, Animated Film and Cartoon Series Character Voices, Video Games Voice Acting, Narration Voices for Corporate Videos, Medical Video Narration, Political Ad Voice Overs, Network TV Promo Voices, Trailer Voice Overs, Radio Imaging VO, Anime English Dubbing and Localization Voice Acting, Loop Group Voice Talent work, ADR Voice Talent Work, Celebrity Voice Matching, E-Learning Narration, Audio Book Voice Over and more. Jessica Gee George and Grant George have a Broadcast-Quality Home Studio equipped with Source Connect, top quality Neumann and Sennheiser Microphones, and to-picture ADR and Dubbing recording capabilities in professionally designed sound proof environment.


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